With the launch of a new brand designed for
co-creation of plant-based beverages, dairy alternatives,
meat, fish and seafood, DuPont looks to enable the
transformation of global eating habits, taking innovation
beyond imitation with Danisco Planit™
COPENHAGEN,
Denmark, July 1, 2020 – Danisco Planit™ marks
the latest evolution in DuPont’s plant-based ingredient
portfolio – a comprehensive range of functional
ingredients and application expertise for food and beverages
made with a ‘planet forward,’ sustainable
approach.
With the new Danisco Planit™ range, DuPont
Nutrition & Biosciences (DuPont) offers food and
beverage manufacturers the broadest selection of ingredients
for plant-based product development in the industry,
supported by expert application knowledge and insights to
design products for the future. Customers leveraging
DuPont’s innovation capabilities in the plant-based
segment will be ahead of the curve in managing their global
footprint.
“We named this new brand Danisco
Planit™ as an acknowledgement that when scaling up this
industry it must happen in a sustainable way,” explains
Birgitte Borch, VP of Marketing, Food & Beverage, DuPont
Nutrition & Biosciences.
DuPont has decades of
experience in the plant-based sector, providing support in
every step from conceptualization to successful
commercialization of innovative, yet locally relevant
solutions and recipes that are ready to take to
market.
“The depth of what we can offer our
customers is unique in the industry,” Borch said.
“Danisco Planit™ is a significant launch for us. We
offer a total ingredient solution with the ability to
deliver taste, texture, nutrition and sustainability. And,
we believe in co-creation and look forward to innovating new
formats and categories with our customers to widen the food
space and create great eating experiences for the growing
group of global consumers that want to increase their
plant-based consumption.”
Capturing
mainstream consumers
For the past couple of
years, the plant-based space has been a race to get on the
shelves for both foodservice and retailers. Now it’s about
staying there and growing further by offering a greater
variety of categories.
“The market innovation for
products that allow consumers to eat a burger without eating
meat, drink a milkshake without drinking milk, have been
impressive,” Borch said. “For the mass market consumer
however, we want to do more. Mainstream consumers are not
only looking to avoid meat or dairy, they are looking for a
great eating experience. In order to take plant-based
mainstream, we need to expand innovation beyond imitation.
We want to support the shift to a more plant-based diet by
creating multiple options, thereby enabling nutritious,
plant-based food and beverages in every meal, every
day—from early-bird breakfast to the midnight
snack.”
Borch sees plant-based as an opportunity for
the industry to meet consumers’ changing eating
habits.
“We believe co-creation is the route to
shape the market and capture fast-evolving consumer needs
for every eating occasion,” Borch said. “We want to
create sustainable consumer loyalty, ensuring that
plant-based products are loved and tasty enough to become a
regular part of consumers’ diets, not just a ‘try it
once’.”
Plant-in-it is key
In
plant-based products, as in all food categories, taste and
texture are imperative. However, in plant-based there are a
variety of protein sources, and when combined with consumer
requirements for health and nutrition, designing and
formulating new formats that are top-performing in all
sensory dimensions is a challenge. A great tasting product
isn’t just about flavor, but the interactivity among
sight, smell, touch and sound. Sensory expertise is at the
center of new product development for plant-based food and
beverages.
“We can turn our insights into business
opportunities and forge a new product development pipeline
with formulation strategies that maximize consumer liking
and meet the requirements on nutrition and ingredient
lists,” said Sonia Huppert, Global Marketing Lead for
Plant-based Health. “We keep a constant focus on
developing ingredient solutions for new products, and for
plant-based food and beverages in particular, to offer to
the plant-based industry innovative solutions for
plant-based yogurt, ice cream, drink, and meat alternatives,
including full meal solutions.”
Danisco Planit™
has been launched globally and covers services, expertise,
and an unmatched ingredient portfolio for plant-based food
and beverages: plant proteins, hydrocolloids, cultures,
probiotics, fibers, food protection, antioxidants, natural
extracts, emulsifiers, and enzymes, as well as tailor-made
systems. For more information: www.food.dupont.com
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