Ever since Mrs Hinch burst onto the scene in 2018 with her handy household cleaning tips, she’s amassed something of a cult following with her millions of followers who call themselves the “Hinch Army”.
And now they might be in for a treat following news that she has trademarked “Mrs Hinch” so that she can use her name for cleaning products and household interiors, as well as extend to beauty, clothing, baby food, DVDs and even mobile apps.
It could mean that Mrs Hinch is set to become the British Gwyneth Paltrow, with her own lifestyle platform selling her branded products, with the potential to rake in millions.
The documents, which are visible to the public, were filed with the Intellectual Property Office on January 28 by Mrs Hinch, aka Sophie Hinchliffe.
It could see the cleaning influencer move away from supporting her favourite brands to promoting her own line.
Listed are 18 different groups covering many different products, but it has not been confirmed whether the plans to launch her own range are in the immediate pipeline as once accepted the documents are valid for ten years.
The 29-year-old mum-of-one has amassed more than three million followers on Instagram, plus multiple Facebook fan groups where her Hinch Army swap tips and share results of their cleaning projects.
Sophie saw huge success when she released her first sold-out book Hinch Yourself Happy, which detailed her best cleaning tips and also shared a personal insight into her life.
The former hairdresser, who gave birth to her son Ronnie last June, is also releasing a second book The Little Book of Lists which is already an Amazon bestseller based on pre-orders alone and comes out on April 2.
Mrs Hinch has proven so popular thanks to her transparency on social media about her battle with anxiety and has explained that cleaning has helped her to tackle symptoms including panic attacks.
The cleaning star is already set to make millions thanks to her books, endorsement deals, TV appearances and now her own line of products.
It appears that the mum – who reached one million followers in just six months of her launching her Instagram account – wouldn’t have it any other way.
“Yes I’m only 29 but I would prefer to clean, attempt to cook, sew and buy baskets than go clubbing. That’s Mrs Hinch for ya, and I’m proud of it.”
She’s most recently embraced a new best pal in fellow celeb mum Stacey Solomon after the pair went on a shopping trip to IKEA to stock up on goodies for their homes.
The pair have become firm friends and documented their night out together to watch Stacey’s partner Joe Swash take part in Dancing on Ice.
Posting selfies on their social media platforms the Essex duo, who love to share their own cleaning hacks and storage tips, said that no one would get in between their friendship.
“When they try to pit you against each other but there’s no gaps here for your cruel wedges,” Stacey wrote.
“#friendsbeforeb******s #taptotidy #hinching. Women supporting women is what it’s all about. Happy Sunday everyone.”
It comes after Stacey began uploading images of her tidying to her Instagram in her trademark “tap to tidy” style. But the two women have a shared passion, and as they have proven, are not in competition.