The metals were won across categories including — Mainstream Media, Visual Merchandising, Social Media and Experiential.
The results of the Great Lifestyle Brands awards were announced post the insightful conference on the same theme at Crowne Plaza, Gurugram yesterday. Forty metals were won across categories including – Mainstream Media, Visual Merchandising, Social Media and Experiential. The product groups included Alcoholic Drinks, Consumer Electronics, Apparel, Foods and Beverages, Automotive-four wheelers, Automotive-two wheelers, Personal Accessories, Personal Care, Consumer Durables and Retail.
The Great Lifestyle Brands initiative has been crafted with a vision to help marketers, agencies and all in the business of brand communication to review the best practices that go into creating truly great lifestyle brands.
Apart from the categories, there were four special awards. These awards were based on overall performance in groups such as ‘Most Sincere’, ‘Most Exciting’, ‘Most Sophisticated’ and ‘Most Competent’. Tanishq was named the Most Sincere brand of the year. Lifestyle emerged as the Most Exciting brand of the year. Fabindia coveted the Most Sophisticated brand of the year award, and Dell was awarded the Most Competent brand of the year title.
Here are the brands that managed to strike Gold this year across various categories:
View the complete list of winners here.